BUSINESS INFORM №9-2017

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Section: Economic and Mathematical Modeling
UDC 332:338.48
Pysareva I. V.
Substantiating the Choice of a Strategy for Development of Tourism Resources in the Region (p. 135 - 139)
The article is aimed at substantiating the choice of the most appropriate and effective strategy for developing tourism resources according to the criteria set, using the economic and mathematical methods of measuring these criteria. The impact of the development of tourism resources on the volume of services provided by tourism industry enterprises (i.e., enterprises providing board and lodging services) was analyzed by means of correlation-regression analysis. The task of the optimal investment in tourism resources was solved through converting the linear regression equation into a logistical. On the results of the carried out analysis, it has been determined that the priority tasks in the development of a tourism resource strategy should focus on the creation and development of local significant sites, restaurant facilities, increasing the number of places in the accommodations, as well as the number of stadiums and theatres.
Keywords: tourism resources, correlation-regression analysis, correlation coefficient, development strategy.
Tabl.: 2. Formulae: 6. Bibl.: 10.

Pysareva Iryna V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Hotel Management, O. M. Beketov National University of Urban Economy in Kharkiv (17 Chornohlazivska Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Pysareva, Iryna V. (2017) “Substantiating the Choice of a Strategy for Development of Tourism Resources in the Region.” Business Inform 9:135–139.

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