BUSINESS INFORM №9-2017

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Section: Management and Marketing
UDC 005.13.638.17
Matiushenko Y. V.
The Directions to Improve the Staff Motivation to Implement Organizational Changes in the Enterprise (p. 278 - 283)
The article is aimed at building a cognitive map using the method of gradually formalizing the decision making tasks – cognitive modeling to forecast the impact of organizational changes on the emergence of staff resistance to these changes and the use of an appropriate set of incentives to overcome the resistance. The theoretical generalization of existing research on cognitive modeling has led to the development of scenarios reflecting the impact of relevant organizational changes on the respective types of staff resistance and the impact of a particular set of incentives to overcome this resistance. The concepts in the system of «organizational changes – incentives – resistance» have been chosen the types of organizational change, the types of resistance that arise depending on the type of change in enterprise and the incentives to implement organizational changes. In general, 17 development scenarios for development of the system of «organizational changes – incentives – resistance» have been developed, of which 2-3 scenarios are envisaged for each of the organizational changes introduced in spheres such as organizational structure, equipment, technology, organizational culture, enterprise strategy, system of qualifying, hierarchy, standards and norms. Prospect for further research in this direction is the determination of staff readiness to implement organizational changes at the individual and organizational levels, and its evaluation.
Keywords: cognitive map, combinations of incentives, staff resistance, organizational changes, system of «organizational changes – incentives – resistance», system development scenarios.
Fig.: 3. Tabl.: 2. Bibl.: 8.

Matiushenko Yuliua V. – Postgraduate Student, Department of State Administration, Public Administration and Regional Economics, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Matiushenko, Yuliua V. (2017) “The Directions to Improve the Staff Motivation to Implement Organizational Changes in the Enterprise.” Business Inform 9:278–283.

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