BUSINESS INFORM №9-2017

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Section: Foreign Experience
UDC 338.43 (479.22)
Mamuladze G. A.
The Marketing Problems of Food Markets in Georgia (p. 35 - 38)
In the presented article, the theoretical and practical aspects of food marketing are studied and analyzed. The food marketing advantages are identified and the tendencies in the sphere of food production in Georgia are evaluated. It is noted that Georgia, with its natural and climatic conditions, can produce environmentally friendly products in an amount that will almost entirely satisfy the home market demand, the part of it is possible to export. The State plays an important role in the development of the agricultural sector, but there is also the need to pay special attention to formation of the correct marketing strategies, in order to define the company’s prospects for the development and provide the assessment of innovation potential.
Keywords: grocery market, food marketing, agribusiness, competitiveness, Georgia.
Fig.: 1. Tabl.: 1. Bibl.: 5.

Mamuladze Gela A. – Doctor of Sciences (Economics), Professor, Batumi Shota Rustaveli State University (35 Ninoshvili Str., Batumi, 6010, Georgia)
Email: [email protected]

Article is written in English
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Reference to this article:
Mamuladze, Gela A. (2017) “The Marketing Problems of Food Markets in Georgia.” Business Inform 9:35–38.

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