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BUSINESS INFORM №5-2018

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77

Section: Management and Marketing
UDC 658.8:631.162:330.341.1:631.3
Ilchuk V. P., Shpomer T. O.
The Conceptual Approach to Formation of Marketing Complexed Harmonization Mechanism for Financial Provision of Innovative Development of Agricultural Machine-Building (p. 506 - 513)

The article is aimed at improving the conceptual foundations of evolving a marketing complexed harmonization mechanism for financial support of innovative development of agricultural machine-building. The actions to solve problems of financial provision of innovative development of agricultural machine-building are proposed. It is substantiated, that efficiency of innovative development in this sphere depends on the ability to satisfy demand for the expected innovative production by carrying out marketing researches, and demands complex development of all components of the indicated sub-branch of machine-building – production program together with technical-technological base of production. A mechanism for financial support is proposed, which will facilitate a complex innovative development of agricultural machine-building on the basis of coordination of financing volumes.
Keywords: financial support, innovative development, financial resources, market adaptation, agricultural machine-building.
Fig.: 4. Tabl.: 1. Bibl.: 11.

Ilchuk Valerii P. – Doctor of Sciences (Economics), Professor, Professor, Department of Finance, Banking and Insurance, Chernihiv National University of Technology (95 Shevchenka Str., Chernihiv, 14027, Ukraine)
Email: [email protected]
Shpomer Tetiana O. – Postgraduate Student, Department of Finance, Banking and Insurance, Chernihiv National University of Technology (95 Shevchenka Str., Chernihiv, 14027, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Ilchuk, Valerii P., and Shpomer, Tetiana O. (2018) “The Conceptual Approach to Formation of Marketing Complexed Harmonization Mechanism for Financial Provision of Innovative Development of Agricultural Machine-Building.” Business Inform 5:506–513.


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