BUSINESS INFORM №10-2018

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66

Section: Management and Marketing
UDC 339.13
Mazorenko O. V.
The Crowdmarketing as a Tool to Promote an Exporting Enterprise in Foreign Markets (p. 436 - 441)
The main purpose of the article is substantiating the expediency of use of crowdmarketing and developing a mechanism for its use to enhance the export activity of enterprise. The marketing aspects of enterprise promotion in the global market are studied. The essence and main tasks of crowdmarketing are defined, its advantages and disadvantages are analyzed and generalized. The application of crowdmarketing has a number of limitations related to its specificity, which led to the development of a mechanism for the implementation of crowdmarketing for its efficient use by exporting enterprises. For realization of tasks of crowdmarketing, the article systematizes various systems and services, allowing to form network communities, where enterprises have possibility of communication with the target audience. The main services of crowdmarketing include: thematic forums, feedback sites, question-answer sites, social networks, trading platforms, blogs and articles in the media. The conclusions on expediency of use of crowdmarketing by enterprises-exporters at entering foreign markets are generalized.
Keywords: crowd-technologies, crowdmarketing, exports, enterprise, marketing strategy, foreign markets.
Fig.: 2. Tabl.: 2. Bibl.: 10.

Mazorenko Oksana V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management and Business, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in English
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Reference to this article:
Mazorenko, Oksana V. (2018) “The Crowdmarketing as a Tool to Promote an Exporting Enterprise in Foreign Markets.” Business Inform 10:436–441.

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