BUSINESS INFORM №12-2018

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Section: Management and Marketing
UDC 658.7
Kuznetsova G. V.
The Modernized Conception of Controlling, Oriented towards the Functions of Anti-Crisis Management of Industrial Enterprises (p. 448 - 452)
The article is aimed at forming the modernized conception of controlling, oriented towards the functions of anti-crisis management of industrial enterprises. A comparative characterization of operative and strategic controlling is carried out. The general scheme of the modernized conception of controlling of industrial enterprise is provided. It is determined that the controlling system is one of the innovative instruments of anti-crisis management, which allows an industrial enterprise to occupy stable positions in the market and be adaptive, relevant and emergent. On the basis of the carried out research, the conception of controlling, oriented towards the functions of anti-crisis management of industrial enterprises is formed. It is concluded that directors of the majority of national industrial enterprises do not use the system of controlling in their own activities due to insufficient awareness. This significantly worsens the performance of industrial enterprises, affects the reduction of their competitiveness and leads to insolvency, illiquidness and unprofitability.
Keywords: controlling, controlling conception, operative controlling, strategic controlling, anti-crisis management, industrial enterprises.
Fig.: 2. Tabl.: 1. Bibl.: 10.

Kuznetsova Ganna V. – Applicant, Department of Economics and Organization of Activities of Business Entities, Ukrainian Engineering and Pedagogical Academy (16 Unіversytetska Str., Kharkіv, 61003, Ukraine)

Article is written in Ukrainian
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Reference to this article:
Kuznetsova, Ganna V. (2018) “The Modernized Conception of Controlling, Oriented towards the Functions of Anti-Crisis Management of Industrial Enterprises.” Business Inform 12:448–452.

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