BUSINESS INFORM №12-2018

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

70

Section: Management and Marketing
UDC 658.8.007
Horbal N. I., Ilnytska K. O., Romanyshyn S. B.
The Profession of SMM-Marketer in Ukraine: Problems and Prospects (p. 477 - 482)
The article is aimed at researching the peculiarities of the profession of SMM-marketer, demand for it and tendencies of development in the Ukrainian labor market. Opportunities, perspectives, problematic issues and tendencies of development of Internet-marketing, in particular marketing in social networks (Facebook, WhatsApp, Messenger, Instargam, etc.) both world-wide and in Ukraine are analyzed. The essence of the profession of SMM-marketer in the system of Internet marketing is described. On the basis of the data of Ukrainian platforms, the authors analyze demand for such specialists in the labor market, the most important characteristics of the potential SMM-marketer, their professional qualities and skills, which must be at hand, the specifics of the profession and wages for today. A number of problems faced by both employers and potential workers in this area are allocated (lack of sufficient knowledge and experience; inflated expectations as to payment and working conditions; inadequate understanding of the role of SMM customers, insufficient level of confidence in this instrument). Features and problems of getting the profession of SMM-marketer in Ukraine today are analyzed.
Keywords: marketing, Internet marketing, social networks, social media marketing (SMM), SMM-marketer, profession.
Fig.: 2. Bibl.: 15.

Horbal Nataliya I. – Candidate of Sciences (Economics), Associate Professor, Department of Foreign Economic and Customs Activities, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]
Ilnytska Kateryna O. – Masters Student, Department of Foreign Economic and Customs Activities, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]
Romanyshyn Solomiia B. – Candidate of Sciences (Economics), Associate Professor, Department of Management and International Business, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 6

Download article (pdf) -

Reference to this article:
Horbal, Nataliya I., Ilnytska, Kateryna O., and Romanyshyn, Solomiia B. (2018) “The Profession of SMM-Marketer in Ukraine: Problems and Prospects.” Business Inform 12:477–482.

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 |

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster