BUSINESS INFORM №1-2015

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34

Section: Economics of Trade and Services
UDC 334.012.23
Chepurda L. M.
Study on Efficiency of Functioning of the Network Structures of Non-Productive Services Sector (Part I) (p. 218 - 222)
The paper displays why the system of network relations of business entities, which had developed in the domestic services market, is not yet adequate to the interests and expectations of the state. In large part this is due to the fact that the process of development of network forms in the services sector is not sufficiently studied, without a common understanding among academic economists and practitioners. Analysis of the most common interpretations of a chain outlet helped to allocate the common element that gives a fairly clear understanding of content of network organization – as effective cooperative relationships between market participants in time and space in order to jointly and efficiently use their key competencies for implementation of all stages of a customer's order within a single information system. In the paper, such an approach is viewed via the definition of network effects resulting from establishing a network structure and enterprise's joining the network. The presented methodical approaches allow to conduct a preliminary ranking of network structures by the degree of their effectiveness. Thereby is possible to obtain information on resources at the disposal of the partners, development directions of a network, which can become preferred.
Keywords: network, chain outlet, network effects, optimization of network structure
Tabl.: 1. Formulae: 2. Bibl.: 11.

Chepurda Larisa M. – Doctor of Sciences (Economics), Associate Professor, Head of the Department, Department of Tourism and Hotel and Restaurant Business, Cherkasy State Technological University (460 Shevchenka Blvd., Cherkasy, 18006, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Chepurda, Larisa M. (2015) “Study on Efficiency of Functioning of the Network Structures of Non-Productive Services Sector (Part I).” Business Inform 1:218–222.

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