BUSINESS INFORM №2-2015

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Section: Problems of Business
UDC 658.330.131
Komelina O. V., Chaikina A. O.
Risks and Threats in the Formation of the Business Potential of Region (p. 143 - 147)
The article is aimed to study the catalysts that determine the emergence of risks and threats, influencing the level of business potential in the region. These catalysts are exogenous (factors of direct and indirect effect) and endogenous (related to staff and resources). We assume that an enterprise can and has the ability to prevent occurrence of such catalysts, to react promptly to manifestations of destabilization in its activities and foresee the causes of crisis processes. It has been proven that in some cases they are independent from the quality of the enterprise's activity, and in others – are determined by its economic activity that has complex effects on the formation of business potential. As result of the study on risk indicators for the business potential of region, a method for calculation of the integral indicator of the overall risk level to the business potential has been proposed, on the basis of which the relevant strategies to counter risks, threats and restrictions on the part of the environment have been built. A Top-10 of the most significant risks that affected the economic activities of enterprises in 2014 has been formed. Ways to counter these negative developments have been proposed to enhance the business potential of region.
Keywords: risk, threat, restrictions, business potential of region, exogenous and endogenous risks
Fig.: 1. Tabl.: 3. Formulae: 1. Bibl.: 12.

Komelina Olga V. – Doctor of Sciences (Economics), Professor, Dean, Faculty of Management and Business, Poltava National Technical Yuri Kondratyuk University (24 Pershotravnevyi Ave., Poltava, 36011, Ukraine)
Email: [email protected]
Chaikina Alina O. – Candidate of Sciences (Economics), Senior Lecturer, Department of Management and Logistics, Poltava National Technical Yuri Kondratyuk University (24 Pershotravnevyi Ave., Poltava, 36011, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Komelina, Olga V., and Chaikina, Alina O. (2015) “Risks and Threats in the Formation of the Business Potential of Region.” Business Inform 2:143–147.

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