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SIMON KUZNETS KHARKIV NATIONAL UNIVERSITY OF ECONOMICS, UKRAINE

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BUSINESS INFORM №3-2015

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38

Section: Management and Marketing
UDC 330.44(477)
Chepurda L. M.
Methodological Aspects of Strategic Management of Non-Industrial Enterprise of Servicing (p. 247 - 251)

In the article has been determined that the principle of expedient integration and optimization of «business-to-consumer» relationship is crucial when considering the servicing process with its cross-cutting, interlinked and mutually determining nature, which covers all stages of the life cycle of relations between all its participants. It has been displayed that development of the strategic management system for the enterprise of non-productive servicing is practicable to bind to services in the following order: determine strategic objectives and performance indicators of the enterprise as a whole, at the same time develop a process for the top-level servicing; to carry out regimentation of the servicing process, at the same time develop a system of indicators for this process. It has been affirmed that effectiveness of the strategic management of enterprise is provided by means of: creating and maintaining a holistic system of strategic goals, indicators and criteria for achieving them; possibility of such management on a continuous, regimented basis by setting these goals, bringing them to the level of servicing process (business unit of enterprise), which will serve as basis for managing the process.
Keywords: methodology, strategic management system, system of the servicing process regimentation, combining of systems
Fig.: 1. Bibl.: 10.

Chepurda Larisa M. – Doctor of Sciences (Economics), Associate Professor, Head of the Department, Department of Tourism and Hotel and Restaurant Business, Cherkasy State Technological University (460 Shevchenka Blvd., Cherkasy, 18006, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Chepurda, Larisa M. (2015) “Methodological Aspects of Strategic Management of Non-Industrial Enterprise of Servicing.” Business Inform 3:247–251.


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