BUSINESS INFORM №3-2015

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39

Section: Management and Marketing
Kholodnyi G. O.
Use of the Competence-Based Approach in Ensuring the Human Resources of the Product Innovation Policy of Enterprises (p. 252 - 257)
The article is aimed at the topical subject of research of essence and the main aspects of formation and implementation of enterprises' product innovation policy. Using the method of morphological analysis and synthesis of the most common definitions, essence of the product innovation policy as an economic category has been substantiated. In the article is proven that a mechanism for implementing the innovation policy should be based on use of the staffing system, which contains a set of means to achieve certain goals and activity outcomes. One of the most important features of the contemporary system for ensuring the human resources is to increase the value of competence of the specialists engaged in implementation of the product innovation policy. A methodical approach to determining the level of competence of enterprise's specialists, engaged in the product innovation policy, has been proposed.
Keywords: product, innovation, product policy, product innovation policy, staffing, competence-based approach
Fig.: 2. Tabl.: 3. Bibl.: 12.

Kholodnyi Gennadii O. – Candidate of Sciences (Economics), Associate Professor, Professor, Department of Marketing, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: gрrо[email protected]

Article is written in Ukrainian
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Reference to this article:
Kholodnyi, Gennadii O. (2015) “Use of the Competence-Based Approach in Ensuring the Human Resources of the Product Innovation Policy of Enterprises.” Business Inform 3:252–257.

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