BUSINESS INFORM №4-2015

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Section: Management and Marketing
UDC 339.13.017:339.138
Sokol K. M.
Estimation of the Degree of Readiness of IT-Company to Enter the World Market of Information Technologies (p. 321 - 326)
The article proposes to estimate the readiness of IT-companies to enter the world market of information technologies on the basis of analyzing the degree of manifestation in the company's activity of the combination of diagnostic parameters, which manifest itself in varying degrees and generally characterize the readiness to implement an appropriate marketing strategy. These parameters were conditionally classified as three main groups. In the first group were included parameters of a general nature, i.e. describing the general state of company, regardless of its industry sector and size. The second group included the parameters directly related to entering the world market of information technologies, that is, associated with the presence or absence of external, internal and in-company factors, which cause influence on the decision to enter this market. The third group included the parameters, which are peculiar to IT-companies. Assessment of the degree of manifestation in the IT-companies activities of the above parameters is implemented by expertise with applying the Delphi method, on the basis of which an average weighted expert estimation of the degree of manifestation of the above parameters in the IT-company's activity can be made.
Keywords: IT-company, average weighted expert estimation, degree of readiness to enter the world market of information technologies
Formulae: 1. Bibl.: 19.

Sokol Kateryna M. – Postgraduate Student, Department of International Economic Relations, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Sokol, Kateryna M. (2015) “Estimation of the Degree of Readiness of IT-Company to Enter the World Market of Information Technologies.” Business Inform 4:321–326.

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