BUSINESS INFORM №5-2015

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Section: Economics of Trade and Services
UDC 65.014.1:658.86
Lysak H. H.
Business Management of Wholesale Enterprises Based on the Value Priorities (p. 146 - 151)
A general systemic-functional model of business management of enterprise is presented. From the perspective of systemic approach, business management is represented by the aggregate of items such as subject, object, methods and management tools; from the perspective of functional approach – functions, grouped by substantiation, implementation and evaluation of commercial activities of the wholesale trade enterprise. Based on the concept of value-oriented management, a model for evaluation and substantiation of measures to improve the efficiency of commercial activities of the wholesale enterprise have been developed. The main steps to implement this model has been allocated, the relationship between them is displayed, their contents has been disclosed; the indicators reflecting specificity of value proposition by a wholesale trade enterprise are presented. Directions for assessing the value of customers and suppliers of wholesale trading enterprise have been determined. To detect reserves for increasing effectiveness of commercial activities, expedience of the use of the ratio of perceived value, as well as price and cost of goods sold, has been substantiated.
Keywords: commercial activities, wholesale enterprise, systemic-functional approach, performance, value, value approach
Fig.: 2. Bibl.: 13.

Lysak Halyna H. – Associate Professor, Department of Economic Analysis and Statistics, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Lysak, Halyna H. (2015) “Business Management of Wholesale Enterprises Based on the Value Priorities.” Business Inform 5:146–151.

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