REGISTRATION CERTIFICATE
KV #19905-9705 PR dated 02.04.2013.
FOUNDERS
RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)
According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media. ID R30-03156
PUBLISHER
Liburkina L. M.
SITE SECTIONS
Main page
Editorial staff
Editorial policy
Annotated catalogue (2011)
Annotated catalogue (2012)
Annotated catalogue (2013)
Annotated catalogue (2014)
Annotated catalogue (2015)
Annotated catalogue (2016)
Annotated catalogue (2017)
Annotated catalogue (2018)
Annotated catalogue (2019)
Annotated catalogue (2020)
Annotated catalogue (2021)
Annotated catalogue (2022)
Annotated catalogue (2023)
Annotated catalogue (2024)
Thematic sections of the journal
Proceedings of scientific conferences
|
BUSINESS INFORM №5-2015The title and content ABSTRACTS AND INFORMATION ABOUT AUTHORS
41
Section: Management and Marketing UDC 339.138 Muzhylivskyi V. V. Definition of Market Intelligence and its Role in the Strategic Decision-Making (p. 255 - 259)
The article is aimed to study the essence of the concept of market intelligence as a subsidiary means to informed strategic decisions-making to effectively do business in the conditions of uncertain factors of the market development. As result of the study has been emphasized that market intelligence is comprised of the specific market studies, which focus on improving the quality of business decision-making. A list of major sources of market intelligence has been specified. A study of the sources of information for its further processing and analysis has showed that at the present stage almost any significant data can be freely found on the World Wide Web either by browsing companies websites, specific databases and official financial information, or by means of analyzing the structural, personnel, territorial changes within corporations. Determination of objectives of market intelligence showed that, due to this specific information, companies can solve a large number of issues arising in the process of decision-making, while research of the sectors of consumers of market intelligence confirms the benefit of using such information to companies that produce products and do not provide services. Keywords: market intelligence, information, business analytics, strategy of development Fig.: 4. Bibl.: 9. Muzhylivskyi Vladyslav V. – Candidate of Sciences (Economics), Associate Professor, Department of Finance and Credit, Kharkiv National University of Civil Engineering and Architecture (40 Sumska Str., Kharkіv, 61000, Ukraine) Email: [email protected]
Article is written in UkrainianDownloads/views: 264 | Download article (pdf) - |
Reference to this article: Muzhylivskyi, Vladyslav V. (2015) “Definition of Market Intelligence and its Role in the Strategic Decision-Making.” Business Inform 5:255–259.
|
FOR AUTHORS
License Contract
Conditions of Publication
Article Requirements
Regulations on Peer-Reviewing
Publication Contract
Current Issue
Frequently asked questions
INFORMATION
The Plan of Scientific Conferences
OUR PARTNERS
Journal «The Problems of Economy»
|