BUSINESS INFORM №5-2015

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Section: Management and Marketing
UDC 65.011.1
Rachkovan O. D.
Establishing an Adaptation Strategy of Trading Enterprise (p. 274 - 278)
The article is aimed at substantiation of the need for developing a strategy for adapting enterprises to the unstable environment of functioning and a methodical approach to its establishing in view of specificity of trade industry sector. The necessity of constant changes in the activity of enterprise in accordance with the conditions of the environment has been substantiated. In this context, a methodical approach to the formation of an adaptation strategy of trading enterprise has been proposed, where strategic process is considered in the sequence of its implementation at the enterprise together with identifying the key stages. As possible strategic alternatives has been allocated the following: active adaptation strategy, conservative adaptation strategy and situational adaptation strategy of enterprises. The proposed approach allows to opportunely respond to changes in the environment and takes into account the relationship of changes of environmental factors with the resulting indicators of performance of trading enterprise.
Keywords: adaptation strategy, changing environment, strategic process, management, trading enterprises
Bibl.: 8.

Rachkovan Olga D. – Head of, Training and Consulting Center, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Rachkovan, Olga D. (2015) “Establishing an Adaptation Strategy of Trading Enterprise.” Business Inform 5:274–278.

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