BUSINESS INFORM №5-2015

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Section: Globalization Processes in the Economy
UDC 33-026.15:330.341.1:339.9
Loshkovska K. S.
Paradigm Approach to Defining the Index Model of Creativity (p. 41 - 45)
Creativity today is regarded as the new currency in the global world. While in a previous era, a basic requirement for success was the usefulness, integration and the ability to work with new technologies, today the ability to generate new ideas and turn them into innovations represents the new key to success. In connection with the growing role of creativity in the world, scientists are increasingly interested to explore the creative economy, including studies of this phenomenon as an important and necessary policy-forming subject. Today's world is a tough global competition between cities and countries. It's the competition for markets of goods and services, for access to resources, for attracting human capacities and capital. The struggle of attracting to the own territory people, finance and the latest technologies lingers on. The increasing relevance has got the concept of creativity in terms of the creativity indices. The latter provide analytical tools for assessing the economic effects of the creative economy and determining the effectiveness of policy decisions. In this article comparison and analyzis of 12 creativity indices is carried out, their strengths and weaknesses are highlighted.
Keywords: globalization of world processes, creative economy, creativity indices, creative industries, innovations
Tabl.: 1. Bibl.: 12.

Loshkovska Khrystyna S. – Postgraduate Student, The Department of International Accounting and Auditing, Kyiv National Economic University named after V. Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Loshkovska, Khrystyna S. (2015) “Paradigm Approach to Defining the Index Model of Creativity.” Business Inform 5:41–45.

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