BUSINESS INFORM №8-2015

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Section: Economic Theory
UDC 330.341.1:338.49
Sobolieva M. V.
Potential of the Institutional Methodology and its Application in Studying the Contemporary Problems of the Ukrainian Economy (p. 13 - 18)
The article is aimed at actualization of the potential of the institutional methodology in order to develop the effective economic policies in Ukraine, taking into account best current practices from scientists, belonging to the institutional school of economic thought, as well as the allied schools, in particular, schools of the mental-psychological, synergistic and general-methodological directions. An analysis of the contemporary realities of the socio-economic development of Ukraine confirms the usefulness and relevance of inclusion into the scope of the objects for institutional analysis of such phenomena as human mentality and human views. Understanding the institutional properties of mentality enables to identify different mental models, organize and study them, estimate the grade of their prevalence in society as well as the plausibility of domination of certain among them. Further on, considering the sensitivity of the human psyche to the external influences, in particular, perception of stereotypes that appear in mass media, it will be entirely justified to develop and implement special economic policy tools, which means applying positive manipulative information technologies aimed at overcoming the archaic views and elaborating the contemporary adequate mental constructions in the public mind, directed towards stimulating both the economic activity and initiative.
Keywords: institutionalism, social class, Ukraine, reforming, neo-feudalism, archaization, mental models
Fig.: 1. Bibl.: 21.

Sobolieva Mariia V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Business and Economic Theory, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

Article is written in English
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Reference to this article:
Sobolieva, Mariia V. (2015) “Potential of the Institutional Methodology and its Application in Studying the Contemporary Problems of the Ukrainian Economy.” Business Inform 8:13–18.

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