BUSINESS INFORM №2-2016

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Section: Economic and Mathematical Modeling
UDC 330.46:519.865.7
Trostianska K. M.
Developing Scenarios of Reputational Risk Management for Intermediary Enterprise (p. 144 - 148)
Despite a large number of practical recommendations how to reduce reputational risk, available in the publications, the issue of possibility, nature and efficiency of control actions, as well as the impact of their practical implementation remains open. To substantiate decisions on the management of reputational risk for intermediary enterprise, it is necessary to develop related scenarios, this consideration has become the purpose of the article. Possibility of applying cognitive methodology for the elaboration of reputational risk management scenarios has been substantiated and sequence of scenario development has been determined. When developing scenarios of reputational risk management, direction board of an intermediary enterprise should take account of the current status of the reputation risk components, value of the unmanaged factors (goodwill, brand awareness) as achievements of the enterprise, existing resource constraints, as well as management targets (profit, financial sustainability). As result of cognitive modeling, some scenarios of reputational risk management have been developed for their further implementation in the management practice of an operating intermediary enterprise.
Keywords: semi-structured subject area, cognitive modeling, scenario, reputational risk management
Fig.: 1. Tabl.: 2. Formulae: 4. Bibl.: 10.

Trostianska Karyna M. – Applicant, Department of Banking, Oles Honchar Dnipro National University (72 Nauky Ave., Dnіpro, 49010, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Trostianska, Karyna M. (2016) “Developing Scenarios of Reputational Risk Management for Intermediary Enterprise.” Business Inform 2:144–148.

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