BUSINESS INFORM №2-2016

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Section: Economics of Trade and Services
UDC 339.137.22
Okhota V. I., Sagaidak T. Y.
The Factors Increasing the Competitiveness of Enterprise in the Services Sphere (p. 193 - 197)
The article identifies and describes the main factors enhancing the competitive position of enterprises, which activities are connected with provision of services. It is proved that competitiveness of services enterprise is determined by its potential, sufficient for the retention and expansion of market share in a competitive environment, as well as external and internal environment factors, by influencing on which an enterprise can enhance its competitive position in the market. Ways of improving the quality and innovativeness of services by enterprise, which are considered as the main factors in competitiveness, have been determined. A technology for enterprise competitiveness management that represents a rational and logical consistency of managerial decisions and actions has been proposed, which provides to determine target segments of enterprise, level of competition in the market, to carry out an analysis of influence of both internal and external factors, to identify the main directions of increasing the competitiveness of organization, and to assess the efficiency of the proposed activities.
Keywords: competitiveness of enterprise, services sphere, competitive potential, competitive advantages, quality of services, labor resource, innovations
Bibl.: 11.

Okhota Vitaliy I. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of International Business and Tourism, Ternopil National Economic University (11 Lvіvska Str., Ternopil, 46020, Ukraine)
Email: [email protected]
Sagaidak Tetiana Ya. – Probationary Employee, Department of International Business and Tourism, Ternopil National Economic University (11 Lvіvska Str., Ternopil, 46020, Ukraine)

Article is written in Ukrainian
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Reference to this article:
Okhota, Vitaliy I., and Sagaidak, Tetiana Ya. (2016) “The Factors Increasing the Competitiveness of Enterprise in the Services Sphere.” Business Inform 2:193–197.

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