BUSINESS INFORM №2-2016

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Section: Economics of Trade and Services
UDC 65.011.4:658.87
Grosul V. A., Rachkovan O. D.
Diagnostics of Resource Component in the Adaptation Potential of Retail Trade Enterprises (p. 198 - 204)
The article presents results of a research on the theoretical and methodical bases of diagnosis of the adaptation potential of retail trade enterprises. Considering developments in the field of diagnostics of enterprise and by reference to the principles of integration conception, essential characteristics of diagnostics have been defined and the core objects of enterprise diagnostics have been identified. Making use of resource- and competency-based approach, contents of the adaptation potential of enterprise have been disclosed and its elements have been determined. Components of resource component in the adaptation potential have been presented. In view of the definition of adaptation potential and adhering to the concept of integrated research, methodical approach to diagnostics of resource component of retail trade enterprise has been substantiated, which is based on the methods of comparative and dynamic analysis and is implemented using the indicators reflecting the adequacy of resource potential, the nature and speed of its change. To diagnose resource component in the resource potential of trade enterprise, use of average sectoral indicators of commodity, technical, personal, and financial potentials has been reasoned.
Keywords: potential, adaptation, trade enterprise, diagnostics
Tabl.: 4. Bibl.: 18.

Grosul Victoria A. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics and Management, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]
Rachkovan Olga D. – Head of, Training and Consulting Center, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Grosul, Victoria A., and Rachkovan, Olga D. (2016) “Diagnostics of Resource Component in the Adaptation Potential of Retail Trade Enterprises.” Business Inform 2:198–204.

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