BUSINESS INFORM №2-2016

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

53

Section: Management and Marketing
UDC 338.48
Timar I. V.
Scientific-Methodical Approaches to Assessing Image of Enterprises in the Sphere of Hotel Services (p. 361 - 366)
The article is concerned with: studying approaches and methods for assessing enterprise image, proposed by various authors, identifying their strengths and weaknesses; developing methods for assessing conformity of the real image of hotel enterprise with the desired image in terms of a group of consumers of services. Methods for assessing enterprise image were divided into two groups: quantitative and qualitative. It was determined that the best method of assessing enterprise's image is the method of calculation of integral indicator. Peculiarities of techniques, based on the calculation of integral indicator that is proposed by different authors, have been considered. Based on results of the study, methods for assessing the conformity of the real image of hotel enterprise with the desired image in terms of a group of consumers of services have been proposed. The proposed methodology is of applied nature, takes into account specifics of hotel enterprise activities and special role of consumers of services in shaping the image of enterprise. Prospect of further research in this direction is development of methods for determining the grade of sustainability of enterprise image, based on its assessment and analysis in dynamics.
Keywords: image assessment, methods for assessing image, stakeholders, consumers of services
Fig.: 1. Formulae: 2. Bibl.: 14.

Timar Inna V. – Senior Lecturer, Department of Economics and Enterprise Management
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 7

Download article (pdf) -

Reference to this article:
Timar, Inna V. (2016) “Scientific-Methodical Approaches to Assessing Image of Enterprises in the Sphere of Hotel Services.” Business Inform 2:361–366.

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 |

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster