BUSINESS INFORM №9-2016

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Section: Education and Science
UDC 378.1
Rayevnyeva O. V., Goltіaіeva L. A., Milevska T. S.
A Methodical Approach to Surveying Targeted Groups of Users of Services, Provided by Higher Educational Institutions (p. 81 - 87)
The article is aimed at developing methods of surveying the target groups of users of services, provided by higher educational institutions. The developed methods are proposed to identify the needs of users of educational services and is a component of the university system for monitoring the attractiveness of a higher educational institution, directed to establishing its positive image in the educational space. The proposed methods involve five stages, for each stage a task orientation, objectives and ways to achieve them have been formulated. The article analyzes and provides the basic requirements for educational services, imposed by the target groups of higher educational institutions. Introduction of the developed methods will provide reasonable and timely adjustment of the educational profile of a higher educational institution, to carry out modernization of curricula, programs for the training of masters and bachelors, contents of the relevant subjects; it is aimed at eliminating the imbalance between the capabilities of higher educational institutions in the preparation of competent specialist, on the one hand, and the needs of employers, on the other.
Keywords: education, methods, surveying, monitoring, target group of users of educational services
Fig.: 3. Tabl.: 2. Bibl.: 9.

Rayevnyeva Olena V. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Statistics and Economic Forecasting, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Goltіaіeva Lіudmyla A. – Candidate of Sciences (Economics), Associate Professor, Department of Statistics and Economic Forecasting, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Milevska Tetyana S. – Senior Lecturer, Department of Statistics and Economic Forecasting, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Rayevnyeva, Olena V., Goltіaіeva, Lіudmyla A., and Milevska, Tetyana S. (2016) “A Methodical Approach to Surveying Targeted Groups of Users of Services, Provided by Higher Educational Institutions.” Business Inform 9:81–87.

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