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BUSINESS INFORM №9-2016

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18

Section: Economics of Trade and Services
UDC 339.16:658
Мalovychko А. S.
The Electronization of Logistics Operations by Enterprises in Conditions of Transformation of Trade Relations (p. 126 - 130)

The article is aimed at identifying the specifics of the logistics activities of online trading enterprises on the territory of Ukraine, substantiating and developing a relationship model of the enterprise interaction with its key actors on principles of the electronization of logistics operations. Based on the results of the diagnostics as to changes in the structure of the Ukrainian online audience over the last year, it is found that trade enterprises are using the Internet as an effective distribution channel, which dynamically develops and acts as a means of increasing the potential market of consumers demand. It has been revealed that the key driver of growth in consumer demand in the market of Ukraine is the expansion of product range by trade enterprises on the Internet with simultaneously improved logistics operations. A model of relationship between buyers and suppliers on the basis of the electronization of logistics operations for online trading enterprises has been proposed. Prospects for further research in this direction would be formulating conceptual provisions regarding the introduction of a relationship model of the enterprise interaction with its key actors on principles of the electronization of logistics operations in conditions of transformation of trade relations.
Keywords: logistics, electronization of logistics operations, online trading enterprises, it-technologies, automation
Fig.: 1. Bibl.: 10.

Мalovychko Аndriy S. – Candidate of Sciences (Economics), Associate Professor, Lecturer, European Graduate School of Business (18 Niedzialkowskii Str., Poznan, 61-579, Poland)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Мalovychko, Аndriy S. (2016) “The Electronization of Logistics Operations by Enterprises in Conditions of Transformation of Trade Relations.” Business Inform 9:126–130.


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