BUSINESS INFORM №9-2016

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Section: Management and Marketing
UDC 658.5.009.12
Gapon J. V.
The Methodical Approach to Assessing the Potential of Strategic Changes of Enterprise (p. 246 - 250)
The article is aimed at developing a methodical approach to assess the potential of strategic changes of enterprise. The building of potential occurs in the four stages: initiation of changes, mobilizing leaders, planning new competencies, implementation, coordination and monitoring. The article substantiates the overriding need for assessment of changes of potential exactly in the implementation phase. Methodical approach to assessing the potential contains nine basic steps, provides for the use of expert assessments, the «360-degree method» for conducting surveys, the ordinal Likert scale to process the data received. The main objective of assessment is to determine the actual level of potential, as well as its bottlenecks, and to develop recommendations on setting goals and identifying the key performance indicators; forming the management cascade of changes; risk management in the implementation of strategic changes; standardization of procedures for conducting changes.
Keywords: potential of strategic changes, methodical approach, assessment, organizational cascade, method
Fig.: 1. Tabl.: 1. Bibl.: 8.

Gapon Julia V. – Lecturer, Department of International Business and Economic Analysis, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Gapon, Julia V. (2016) “The Methodical Approach to Assessing the Potential of Strategic Changes of Enterprise.” Business Inform 9:246–250.

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