BUSINESS INFORM №9-2016

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Section: International Economic Relations
UDC 339.92
Moskalenko N. O., Savenko К. S.
The Innovative Tools for Organizational Development of International Business (p. 23 - 27)
The article is aimed to give a clear view and understanding of the theoretical and practical foundations of organizational development of international business based on innovation, as the most effective model of market interaction, creation of competitive advantage and organizational values in the international environment. The article draws a parallel between theory of innovation and business development, formed by J. Schumpeter and modern concepts, in particular, by C. Prahalad and M. Krishnan, by B. Quinn, R. Pikkel, H. Walters and L. Keeley. On reviewing concepts it has been proved that modern innovations go beyond their traditional understanding of and are the driving force in the formation of new international business models. International companies nowadays are business networks that combine maximum satisfaction of customers along with approximation of their values, on the one hand, and global access to resources on the other. Experience of the world-wide companies in acquiring competences for generating innovations and their effective implementation is extremely valuable for national business and formation opportunities for cooperation on the international market.
Keywords: international business, organizational development, business model, innovation
Fig.: 1. Bibl.: 8.

Moskalenko Natalia O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Customs and Taxation, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Savenko Кseniia S. – Candidate of Sciences (Economics), Lecturer, Department of International Business and Economic Analysis, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: kysto78@gmail.сom

Article is written in Ukrainian
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Reference to this article:
Moskalenko, Natalia O., and Savenko, Кseniia S. (2016) “The Innovative Tools for Organizational Development of International Business.” Business Inform 9:23–27.

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