BUSINESS INFORM №9-2016

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16

Section: Economic and Mathematical Modeling
UDC 367.546
Koval T. O., Yakhkind V. P.
The Methodical Foundations of Estimating the Strategic Competitive Positions in Developing the Marketing Potential of Enterprise (p. 112 - 118)
The article analyzes the methodical foundations of estimating the strategic competitive positions in developing the marketing potential of enterprise. The considered system of local estimates provides to take into account the influence of key factors on the competitive position of enterprise. A generalization of the estimated competitive positions of enterprise by the specified characteristics as a whole can improve validity of the choice of strategy of developing the marketing potential of enterprise for the studied market as a system of actions and measures to enhance the competitive advantages of enterprise, as well as strengthening its competitiveness.
Keywords: marketing, partnership, strategic management, interaction, marketing partnership
Fig.: 1. Formulae: 13. Bibl.: 14.

Koval Tetiana O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Political Economy, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Yakhkind Viktoriia P. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Political Economy, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)

Article is written in Ukrainian
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Reference to this article:
Koval, Tetiana O., and Yakhkind, Viktoriia P. (2016) “The Methodical Foundations of Estimating the Strategic Competitive Positions in Developing the Marketing Potential of Enterprise.” Business Inform 9:112–118.

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