BUSINESS INFORM №9-2016

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Section: Management and Marketing
UDC 338.43
Zhaldak H. P., Shulgina L. M.
Prospects for Implementation and Practice of Compliance with Marketing Standards in Ukraine and in the EU (p. 251 - 257)
Prospects of introducing marketing standards have been discussed and practice of of compliance with them in Ukraine and the EU has been examined. Approaches to standardization have been systematized and the main prospects for further integration of Ukraine into the European space have been determined. It has been determined that implementation of marketing standards in the practice of domestic enterprises is connected to the need to develop favorable conditions in the country to participate in the international cooperation, access to international markets, cooperation with foreign investors. Attention has been focused specifically on the marketing standards, which may be an important factor in the process of developing a market model of economy, will contribute to the achievement of sustainable development and to establishment of equivalent relationships between trading partners in the common market. In view of the practice of implementation of marketing standards in the EU, eventuality of barriers to the adoption of the European marketing standards in Ukraine has been analyzed, which is submitted as a SWOT-analysis of the policy of standardization in terms of its adapting to the EU.
Keywords: marketing standards, European Union, integration, practice of compliance with standards, implementation
Fig.: 2. Tabl.: 1. Bibl.: 12.

Zhaldak Hanna P. – Candidate of Sciences (Economics), Associate Professor, Lecturer, Department of Management, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute» (37 Beresteiskyi Ave., Kyiv, 03056, Ukraine)
Email: [email protected]
Shulgina Liudmyla M. – Doctor of Sciences (Economics), Professor, Professor, Department of Industrial Marketing, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute» (37 Beresteiskyi Ave., Kyiv, 03056, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Zhaldak, Hanna P., and Shulgina, Liudmyla M. (2016) “Prospects for Implementation and Practice of Compliance with Marketing Standards in Ukraine and in the EU.” Business Inform 9:251–257.

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