BUSINESS INFORM №8-2018

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Section: Management and Marketing
UDC 658.5.011
Doroshuk G. A., Gratsiotova G. O.
The Formation and Evaluation of the Potential of Strategic Changes at Enterprise (p. 191 - 197)
The points of view of various domestic scholars concerning the definition of the term of «change» are considered, the concepts of the enterprise potential, potential of changes and potential of strategic changes at enterprise are analyzed. Necessity of formation of potential of strategic changes as a basis of development of enterprise is substantiated. A classification of types of potential of strategic changes depending on the methods of changes is suggested, methods for evaluating the potential of strategic changes are considered. A conceptual scheme of formation of strategic changes potential is elaborated, which defines: types of potential of strategic changes, methods and models of evaluation of potential of strategic changes, stages of formation and instruments for development of potential of strategic changes. The potential of strategic changes is the basis of materialization of enterprise’s ability as to development and is considered as an aggregate of possibilities for transition of the enterprise from the current status to a qualitatively new one, that is provided by using material, financial, innovative, informational, human, organizational resources.
Keywords: strategic changes, potential of strategic changes, types of potential of strategic changes, methods of evaluation, development instruments, models of evaluation of potential of strategic changes, stages of formation.
Fig.: 1. Tabl.: 1. Bibl.: 9.

Doroshuk Ganna A. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Odesa National Polytechnic University (1 Shevchenka Ave., Odesa, 65044, Ukraine)
Email: [email protected]
Gratsiotova Ganna O. – Postgraduate Student, Department of Management, Odesa National Polytechnic University (1 Shevchenka Ave., Odesa, 65044, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Doroshuk, Ganna A., and Gratsiotova, Ganna O. (2018) “The Formation and Evaluation of the Potential of Strategic Changes at Enterprise.” Business Inform 8:191–197.

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