BUSINESS INFORM №8-2018

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Section: Management and Marketing
UDC 005.591.4:005.21
Vyshnevska K. V.
The Strategic Modeling of Adaptation in the Postindustrial Conditions of Enterprise’s Activity (p. 241 - 246)
The scientific article is concerned with the problem of definition of the specificity of adaptation, acquired in the postindustrial conditions of activity of enterprise. The postindustrial context is characterized by redistribution of the priority of the production factors in favor of information and knowledge, which, coupled with the new technologies and creative nature of the activity, necessitate the formation of new organizational dominants, reflected in the ability to use knowledge. Under such conditions, the driving forces of business development are not so much financial resources, but their combination with ideas, that is, development of not only the markets of capital and labor, but the markets of talents, which are capable to accept and materialize unique business development strategies. On the basis of combination of the theory of organizational changes and the strategy the interrelation of levels of complexity of the environment situation with levels of the strategic process has been argued, which has provided to form models of situational, strategic and scenario adaptation, the distinctive specific features of which constitute the basis for determining the appropriate ways and mechanisms for adaptive reactions. The difference of models according to certain characteristics determines the modern specificity and variety of adaptation under the postindustrial conditions of activity of enterprise and discloses its essence in the object aspect.
Keywords: postindustrial conditions, adaptation, strategic context, adaptation models, organizational changes, strategy.
Fig.: 1. Bibl.: 11.

Vyshnevska Kateryna V. – Postgraduate Student, Department of Finance of Business Entities and Innovative Development, Kryvyi Rih National University (11 Vitaliia Matusevycha Str., Kryvyi Rіh, Dnіpropetrovsk region, 50027, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Vyshnevska, Kateryna V. (2018) “The Strategic Modeling of Adaptation in the Postindustrial Conditions of Enterprise’s Activity.” Business Inform 8:241–246.

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