BUSINESS INFORM №8-2018

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36

Section: Management and Marketing
UDC 658.7
Zharska I. O., Kalina M. V.
Developing the Logistics Outsourcing in Ukraine: Improving the Efficiency of Transport Intermediaries in the Odesa Market (p. 230 - 235)
The article is aimed at analyzing the activities of transport intermediaries in the Odesa market, systematizing the main problems of their activities and determining the most effective ways of further development. The results of a marketing study on the quality level of services of the transport intermediaries, presented in the Odesa market are presented. In the course of the study with the help of a 5-point scale the activity of 35 companies-carriers was analyzed. For conducting the rating of intermediaries, the expert method of assessment on the basis of 6 indicators was used: «Technical characteristics», «Reliability», «Quality», «Speed of delivery», «Prices», «Autopark». A detailed assessment scale was developed for each indicator. According to results of the study on the market of transport intermediaries of Odesa, six main problems were identified and ways of their solution were submitted. It is determined, that first of all an increase of efficiency as to activity of transport intermediaries and quality of provided services is connected with more intensive use of modern information systems and technologies along with introduction of new systems of staff motivation.
Keywords: logistics, logistics outsourcing, logistics providers, transport intermediaries, logistics chain.
Fig.: 1. Tabl.: 1. Bibl.: 12.

Zharska Iryna O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing and International Logistics, Odesa National Economic University (8 Preobrazhenska Str., Odesa, 65082, Ukraine)
Email: [email protected]
Kalina Maria V. – Master, Odesa National Economic University (8 Preobrazhenska Str., Odesa, 65082, Ukraine)

Article is written in Ukrainian
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Reference to this article:
Zharska, Iryna O., and Kalina, Maria V. (2018) “Developing the Logistics Outsourcing in Ukraine: Improving the Efficiency of Transport Intermediaries in the Odesa Market.” Business Inform 8:230–235.

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