BUSINESS INFORM №6-2014

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Section: Management and Marketing
UDC 621:330.133
Tsarova T. O.
Assessment of Technology Competitiveness: a five-level model of the Technology as a Commodity (p. 413 - 418)
The purpose of this paper is to develop a model product "technology" for the effective control of the technology as a commodity in a market economy. Also a matrix of competitiveness estimation technology based on this model was developed. To achieve the objectives of the study such methodological approaches and methods were used, as systematic and structural approach, which allowed us to determine the composition and the essential connection between five models of technology as a commodity (an idea how to implement a logical, physical, organizational and legal ways to implement technology); methods for summarizing, comparisons and analogies, which permitted us to analyze the existing models in the product marketing and product analysis of the experience for an object such as technology; as well as analysis and synthesis, which made it possible to develop a matrix for estimation of technology competitiveness. This has led to a five-level model with structured rationale and characteristics of the content of each level. This model reveals the features of the analysis techniques in the context of its use by the potential consumer, taking into account all its components and features of the transfer and implementation into production. Features include the introduction and use of all the components and situations: from idea goods, as a response to the basic needs of consumers of legal support to the transfer of such synthetic object, such as technology, which may consist of intellectual property objects of different nature (industrial design, patent, trade mark etc.). Development provides an opportunity to perform a more precise and qualitative assessment of the market attractiveness and competitiveness of the technology as a product that is relevant to the rapid development of technology market.
Keywords: technology, three-level model, the five-level model, the need for competitiveness
Fig.: 5. Tabl.: 1. Bibl.: 9.

Tsarova Tetiana O. – Assistant, Department of Industrial Marketing, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute» (37 Peremohy Ave., Kyiv, 03056, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Tsarova, Tetiana O. (2014) “Assessment of Technology Competitiveness: a five-level model of the Technology as a Commodity.” Business Inform 6:413–418.

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