BUSINESS INFORM №6-2014

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Section: Management and Marketing
UDC [339.13:005.21]:663/664.8.037-027.38(477)
Titova K. V.
Problems of Improving the Strategic Management of Trademark Portfolios in the Frozen Products Market Enterprises in Ukraine (p. 419 - 425)
The paper analyzes the effectiveness of the process approach in determining the principles of the departments of the enterprises of the frozen convenience foods sector. The study identified problems specific to domestic enterprises in the industry of frozen products, proposed appropriate measures, namely, the organizational structure was modified in terms of the requirements of modern marketing management. The proposed transformation of the organizational structure will increase the efficiency of business processes quality control of raw materials and finished products, as well as the planning of monthly and annual sales of the company. Implementation of these tools is made up of business processes: an algorithm for business process quality control of the finished product, the directions of automating the process of quality control.
Keywords: process approach, frozen foods, quality control, product portfolio, business processes
Fig.: 5. Tabl.: 3. Formulae: 4. Bibl.: 8.

Titova Kateryna V. – Postgraduate Student, Department of marketing and business affairs, Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky (16 Tramvaina Str., Kryvyi Rih, Dnipropetrovsk region, 50005, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Titova, Kateryna V. (2014) “Problems of Improving the Strategic Management of Trademark Portfolios in the Frozen Products Market Enterprises in Ukraine.” Business Inform 6:419–425.

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