BUSINESS INFORM №8-2015

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Section: Management and Marketing
UDC 331.101.262
Doronina M. S., Golubiev S. M.
Social Reserves of Development of the Collective Total Labor Potential. Role Context (p. 249 - 253)
The rate, heterogeneous character of the changes in the internal and external environment of business entities go beyond their ability to make effective decisions in critical situations timely. Only the collective mind of the creative collective laborer allows to effectively respond to the unique challenges at work now. For the formation of such a laborer in modern conditions it is necessary to use social reserves of the collective development, as they provide an additional growth of its total labor potential due to organization of emotionally positive interaction between employees. The article considers the labor collective as a social control object. There argued a possibility of transforming it into the team due to diagnostic and development of the total labor potential within the role structure. The successful combination of the functional labor and social roles in a team gives a birth to synergistic effect, which is manifested in its mechanical and organic solidarity. The created on this basis collective laborer is a new productive force of the cooperative labor, exceeding the amount of the abilities of separate individual employees.
Keywords: collective, collective mind, labor potential, collective laborer, social reserves, social and labor roles, solidarity, synergistic effect
Tabl.: 2. Bibl.: 19.

Doronina Maya S. – Doctor of Sciences (Economics), Professor, Senior Research Fellow, Research Centre for Industrial Problems of Development of NAS of Ukraine (2 floor 1-a Inzhenernyi Ln., Kharkiv, 61166, Ukraine)
Email: [email protected]
Golubiev Stanislav M. – Lecturer, Department of Sociology and Psychology of Management, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in English
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Reference to this article:
Doronina, Maya S., and Golubiev, Stanislav M. (2015) “Social Reserves of Development of the Collective Total Labor Potential. Role Context.” Business Inform 8:249–253.

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