BUSINESS INFORM №2-2016

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Section: Management and Marketing
UDC 658:621
Kalapa T. V.
Improvement of Matrix Method for Selection a Development Strategy for Machine-Building Enterprises Producing Technological Machines (p. 356 - 360)
The article identifies the role of strategy in the enterprise development, which is to harmonize relationships of internal possibilities with transformational changes in the external environment. Varieties of development strategies have been considered. Criteria for development of machine-building enterprises producing technological machines have been determined, to which are included demand (equivalent to transversality) on technological machines and profitability of operating activity of enterprise. Matrix methods for selecting an enterprise strategy has been substantiated. The matrix method for selecting strategy based on the Thompson-Strickland matrix has been improved. Scientific results, conclusions and recommendations of the article improve the strategic management theory. Their practical use will allow to optimize selection of a strategy for development of machine-building enterprises producing technological machines.
Keywords: development strategy, demand (equivalent to transversality), profitability of operation activity, matrix method, machine building enterprise
Fig.: 1. Bibl.: 12.

Kalapa Tаtiana V. – Senior Lecturer, Department of International Economics, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute» (37 Beresteiskyi Ave., Kyiv, 03056, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Kalapa, Tаtiana V. (2016) “Improvement of Matrix Method for Selection a Development Strategy for Machine-Building Enterprises Producing Technological Machines.” Business Inform 2:356–360.

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