BUSINESS INFORM №9-2016

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Section: Management and Marketing
UDC 658.8:338.432:634/635
Gumeniuk A. V., Shkolenko O. B., Demyanyshyna O. A.
Contemporary Marketing as a Core Aspect of Enhancing the Efficient Activity of Vegetable Enterprises (p. 268 - 273)
The article is aimed at studying the formation of marketing of the vegetable enterprises in the current conditions of economic management, as well as disclosure of importance of functioning of marketing service at the enterprises of agrarian sphere. It has been proven that some of the basic components of the efficient activity of domestic vegetable enterprises are: creating the marketing cooperative shops together with formation of marketing service, which will ensure the needs of population in the environmentally-friendly vegetable production and will contribute to increasing the efficiency and competitiveness of its producers, the rural and environment development. A practicable marketing service’s organizational structure has been developed and its basic functions have been substantiated. It is found that the main objective of marketing service is to ensure that enterprise is oriented towards consumer, the corresponding needs and requests, monitoring the competitors, identifying strengths and weaknesses and providing information to other offices of the enterprise.
Keywords: marketing, cooperative shop, marketing strategy, vegetables market, consumer
Fig.: 2. Tabl.: 2. Bibl.: 10.

Gumeniuk Alla V. – Candidate of Sciences (Economics), Associate Professor, Department of Economics and Business, Umansky Branch of the European University (15a Shevchenka Str., Uman, Cherkasy region, 20300, Ukraine)
Email: [email protected]
Shkolenko Oksana B. – Candidate of Sciences (Economics), Associate Professor, Department of Economics and Business, Umansky Branch of the European University (15a Shevchenka Str., Uman, Cherkasy region, 20300, Ukraine)
Email: [email protected]
Demyanyshyna Olesya A. – Candidate of Sciences (Economics), Associate Professor, Department of Marketing and Business Management, Uman State Pedagogical University named after P. Tychynа (2 Sadova Str., Uman, Cherkasy region, 20301, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Gumeniuk, Alla V., Shkolenko, Oksana B., and Demyanyshyna, Olesya A. (2016) “Contemporary Marketing as a Core Aspect of Enhancing the Efficient Activity of Vegetable Enterprises.” Business Inform 9:268–273.

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