BUSINESS INFORM №1-2017

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49

Section: Management and Marketing
UDC 330.101
Prodan I. O., Riznyk Y. I.
The Customer-Oriented Approach as Precondition for the Competitiveness of Enterprise (p. 308 - 313)
The article is aimed at exploring the essence of the customer-oriented approach and its interrelation to the competitiveness of enterprise, as well as identification of the key factors in the building an efficient system of customer orientation. The concept of customer orientation and its interrelation to the competitiveness of companies was considered. The basic approaches to substantiation of the concept of «customer orientation» were defined, in particular, approaches from the view of definition of customer orientation as: strategy or the way of doing business; skill, tool or business characteristics; client experience or client evaluation. The means of obtaining additional income resulting from the improved customer orientation of enterprises have been substantiated. Methods for evaluation of the level of customer orientation of company have been analyzed, as well as a set of the fundamental components of a successful implementation of the customer-oriented approach has been proposed.
Keywords: customer-oriented approach, customer orientation, competitiveness, loyalty, NPS index
Tabl.: 3. Bibl.: 15.

Prodan Iryna O. – Candidate of Sciences (Economics), Senior Lecturer, Department of International Business and Tourism, Ternopil National Economic University (11 Lvіvska Str., Ternopil, 46020, Ukraine)
Email: [email protected]
Riznyk Yuliia I. – Masters Student, Ternopil National Economic University (11 Lvіvska Str., Ternopil, 46020, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Prodan, Iryna O., and Riznyk, Yuliia I. (2017) “The Customer-Oriented Approach as Precondition for the Competitiveness of Enterprise.” Business Inform 1:308–313.

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