BUSINESS INFORM №1-2017

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Section: Problems of Business
UDC 334.722.1
Maksymov M. S.
Reducing the Cognitive Load in the Developing a Business Plan for Small Business (p. 161 - 166)
The article is concerned with the process of creating a business plan. At the present moment there are techniques to create business plans, developed at both the international and the national levels, but none of them has became common. The major outstanding issue of business planning in the sphere of small business are high demands towards the person, creating a business plan, including the demands in terms of cognitive load. In order to improve efficiency of business plan development, developments in the sphere of psychology were applied: the theory of bounded rationality by H. Simon, studies on the human memory by G. Miller, studies in the field of user interfaces and the concepts of cognitive load by J. Julien. Nine existing standards of business planning were analyzed. The elements of business plan, which occur in more than 66% of the standards of business plans, have been allocated: environment analysis, risk analysis, strategy, operational unit, production, marketing, finance, personnel, organization, and management. Five main blocks of the elements have been allocated: analytics, strategy, processes, resources, management. The mnemonic abbreviations that simplify memorization of the basic blocks have been proposed.
Keywords: business plan, standards of business planning, reducing the cognitive load, small business
Fig.: 2. Tabl.: 1. Bibl.: 20.

Maksymov Mykhaylo S. – Lecturer, Department of Economic Cybernetics and Applied Economics, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Maksymov, Mykhaylo S. (2017) “Reducing the Cognitive Load in the Developing a Business Plan for Small Business.” Business Inform 1:161–166.

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