BUSINESS INFORM №1-2017

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Section: Management and Marketing
UDC 339.138: 339.137.2
Danko Y. I., Bliumska-Danko K. V., Halynska A. V.
The Marketing System of Formation of Competitiveness of the Agrarian Enterprises (p. 353 - 357)
The article is aimed at substantiation of theoretical and methodical provisions for development of marketing system of formation of competitiveness of the agrarian enterprises. Peculiarities of formation of the enterprises’ competitiveness were analyzed, the special role of the marketing activities of enterprises in forming the competitive advantages was determined. Peculiarities of the architectonics of marketing system of formation of competitiveness of agricultural enterprise were graphically interpreted. Suggestions on risk management in the implementation of the marketing policy of agricultural enterprises have been substantiated.
Keywords: marketing, marketing system, competitiveness, agricultural enterprises, information and communication policy, marketing risks
Fig.: 2. Bibl.: 9.

Danko Yuriy I. – Doctor of Sciences (Economics), Associate Professor, Head of, Research Part, Sumy National Agrarian University (160 H. Kondratieva Str., Sumy, 40021, Ukraine)
Email: [email protected]
Bliumska-Danko Kseniia V. – Candidate of Sciences (Economics), Associate Professor, Department of Statistics, Analysis of Economic Activities and Marketing, Sumy National Agrarian University (160 H. Kondratieva Str., Sumy, 40021, Ukraine)
Email: [email protected]
Halynska Anhelina V. – Candidate of Sciences (Economics), Senior Lecturer, Department of Management in the Agroindustrial Complex, Sumy National Agrarian University (160 H. Kondratieva Str., Sumy, 40021, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Danko, Yuriy I., Bliumska-Danko, Kseniia V., and Halynska, Anhelina V. (2017) “The Marketing System of Formation of Competitiveness of the Agrarian Enterprises.” Business Inform 1:353–357.

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