BUSINESS INFORM №2-2017

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Section: Economic and Mathematical Modeling
UDC 658.012.2
Sokolovska Z. M., Yatsenko N. V.
Modeling the Distribution Channels for Pharmaceutical Enterprise (p. 121 - 130)
The article is aimed at substantiation of possibilities to attract methods of the multi-approach simulation modeling in the process of management of distribution channels for pharmaceutical enterprises. Problems of functioning of enterprises of the domestic pharmaceutical industry sector have been determined, in particular in the sphere of the sales activity. The need for applying flexible methods of management of distribution channels on the basis of their modeling has been proved. As a mathematical apparatus, the multi-approach paradigm of simulation modeling is proposed. The model of functioning of a direct distribution channel, powered by the software platform AnyLogic using the system-dynamic and the agent-based approaches, has been proposed. The processes of pharmaceutical enterprise’s interaction with pharmacy network have been presented on the separate model fragment. The multi-approach base of simulation on the AnyLogic platform provides to achieve different levels of abstraction and aggregation of the researched processes. The training nature of the model, as well as its modularity and openness, contribute to the parametric setting up the experiments according to different scenarios and can be tailored to the specific enterprises in the pharmaceutical industry sector.
Keywords: pharmaceutical enterprise, distribution channel, simulation model, multi-approach simulation, system dynamics, agent-based approach, simulation experiment, forecasting.
Fig.: 6. Tabl.: 4. Bibl.: 25.

Sokolovska Zoia M. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economic Cybernetics and Information Technologies, Odesa Polytechnic National University (1 Shevchenko Ave., Odesa, 65044, Ukraine)
Email: [email protected]
Yatsenko Natalia V. – Senior Lecturer, Department of Economic Cybernetics and Information Technologies, Odesa Polytechnic National University (1 Shevchenko Ave., Odesa, 65044, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Sokolovska, Zoia M., and Yatsenko, Natalia V. (2017) “Modeling the Distribution Channels for Pharmaceutical Enterprise.” Business Inform 2:121–130.

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