BUSINESS INFORM №2-2017

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Section: Management and Marketing
UDC 658.5
Tarnavska N. P., Demkiv I. O.
The Conceptual Provisions of the Enterprise Flexible Management Model (p. 307 - 317)
The article substantiates the basic concepts of construction and development of the enterprise flexibility management system by using the innovative methods of management. Essence of flexibility of enterprise has been defined as a property of maneuver and change the type of market behavior depending on the anticipated changes of the operation environment. The article provides a definition of the enterprise flexibility management system as a complex of measures for the targeted preventive impact on the growth of the market value of enterprise in the face of changes. On the basis of the fundamental provisions of the management theory, innovation, competitive advantages, certain concepts of chaos theory and self-organization of systems, as well as synergetics, the conceptual model of the enterprise flexibility management was built. In terms of the model is shown that evaluation and prediction of the nature of changes is a prerequisite for determining the degree of readiness of enterprise to their perception and formation of mechanism for adequate response with the subsequent formation of a strategic set of types of activities. The conceptual model of the flexibility management of enterprises was approved in the alcohol industry of Ukraine in the process of its transformation from mono-productive into multi-productive.
Keywords: conception, enterprise, flexibility, flexibility management, model, business model, changes, competitiveness.
Fig.: 4. Tabl.: 3. Bibl.: 21.

Tarnavska Nataliya P. – Doctor of Sciences (Economics), Professor, Professor, Department of Management Organization and Project Management, Zaporizhzhia State Engineering Academy (226 Sobornyi Ave., Zaporizhzhia, 69006, Ukraine)
Email: [email protected]
Demkiv Iryna O. – Candidate of Sciences (Economics), Senior Lecturer, Department of Management and Public Administration, Ternopil National Economic University (11 Lvіvska Str., Ternopil, 46020, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Tarnavska, Nataliya P., and Demkiv, Iryna O. (2017) “The Conceptual Provisions of the Enterprise Flexible Management Model.” Business Inform 2:307–317.

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