BUSINESS INFORM №2-2017

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Section: Management and Marketing
UDC 658.511+665
Bazyliuk V. B., Bezpalko I. R.
The Contemporary Approaches to Forming the Methods for Evaluating the Efficiency of Business Process for Producing and Marketing of the Publishing and Printing Products (p. 342 - 346)
The article is aimed at deepening the theoretical and methodical approaches to evaluating the efficiency of key business processes in the publishing and printing activity, on the basis of the fuzzy sets theory. The suggested methodological approach provides for multiple-criteria evaluation and comparative analysis of the implementation of business processes. With a view to enhancing efficiency of the system of basic business processes, an optimization algorithm has been proposed and the main stages of its implementation have been substantiated. Studying the fuzzy sets of business processes with appropriate degree of membership for each of them provides an evaluation from the position of the integrated criteria with obtaining an ordered list of options on their overall efficiency as to implementation of the business-process for producing and marketing of the publishing and printing products. The proposed methodological approach is suitable for computer processing and can be used in creating a system for the multi-criteria analysis of business processes.
Keywords: business process, efficiency, evaluation, publishing and printing products.
Tabl.: 4. Bibl.: 9.

Bazyliuk Volodymyr B. – Candidate of Sciences (Economics), Associate Professor, Department of Business and Marketing, Ukrainian Academy of Printing (19 Pіd Holoskom Str., Lvіv, 79020, Ukraine)
Email: [email protected]
Bezpalko Iryna R. – Candidate of Sciences (Economics), Associate Professor, Department of Business and Marketing, Ukrainian Academy of Printing (19 Pіd Holoskom Str., Lvіv, 79020, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Bazyliuk, Volodymyr B., and Bezpalko, Iryna R. (2017) “The Contemporary Approaches to Forming the Methods for Evaluating the Efficiency of Business Process for Producing and Marketing of the Publishing and Printing Products.” Business Inform 2:342–346.

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