BUSINESS INFORM №2-2017

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Section: Management and Marketing
UDC 338.48
Saukh I. V.
The Formation of the Problem- and Target-Oriented Structure of Organization of the Tourism Enterprise in the Implementation of Strategic Analysis (p. 322 - 330)
The article is concerned with exploring the procedure of organization and conducting strategic analysis at the tourism enterprise and developing the organizational structure, aimed at improving the level of development of its financial potential. It has been determined that, with a view to form the organizational structure of strategic analysis at the tourism enterprise, one must take into consideration the factors impacting its building (volumes of economic activity; its goal; the organizational-legal form of ownership; style of leadership at the enterprise; presence of the enterprise’s development strategy, and adequacy of financial resources). A comparative characterization of the organizational structures of the tourism enterprise has been carried out, where efficiency and effectiveness of forming the problem- and target-oriented model of organization of strategic analysis, an approximate structure of which is offered in the article, have been proven. Also a typical structure of the Provisions on the division of economic analysis (including strategic analysis) has been proposed. For the joint-stock companies of tourism business, usage of operogram has been suggested, which is a form of network planning and helps to optimize the duration of works as well as an efficient distribution of resources by particular works at the stage of implementation of strategy.
Keywords: strategic analysis, organizational structure, problem- and target-oriented structure, operogram, financial strategy.
Fig.: 3. Tabl.: 3. Bibl.: 8.

Saukh Iryna V. – Doctor of Sciences (Economics), Professor, Professor, Department of Economics, Management and Marketing, Zhytomyr Ivan Franko State University (40 Velyka Berdychіvska Str., Zhytomyr, 10008, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Saukh, Iryna V. (2017) “The Formation of the Problem- and Target-Oriented Structure of Organization of the Tourism Enterprise in the Implementation of Strategic Analysis.” Business Inform 2:322–330.

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