BUSINESS INFORM №9-2014

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34

Section: Economics of Trade and Services
UDC 331:658.115:621
Krups’kyy O. P.
Organizational Culture of a Tourist Enterprise as an Indicator of its Innovative Potential (p. 200 - 204)
The purpose of this paper is to analyze the possibility of diagnosing and managing the innovation potential of the tourist enterprises through the study and modification of the characteristics of its organizational culture. The article examines the theoretical possibility of diagnosing and managing the innovation potential of the tourist business. The content of definitions "innovative potential" and "organizational culture" were analyzed. The necessity of using social-psychological model for the analysis of innovation reality of the innovative potential of tourism enterprises was proved. The characteristics of an ideal model of innovative organizational culture of a tourist enterprise were formulated. The necessity to attract managers of tourism enterprises in the formation of the innovative capacity of enterprises of the tourism industry was grounded. It was proposed to consider the innovative potential of the tourism enterprise as an opportunity to transform and streamline the experience and the stereotypes interaction among business process, that is, as an opportunity to transform and streamline the experience of interaction between the subjects of the enterprise.
Keywords: culture, organizational culture, innovation culture, innovation potential, the company, a travel company
Bibl.: 17.

Krups’kyy Oleksandr P. – Candidate of Sciences (Psychology), Associate Professor, Associate Professor, Department of Management and Tourism Business
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Krups’kyy, Oleksandr P. (2014) “Organizational Culture of a Tourist Enterprise as an Indicator of its Innovative Potential.” Business Inform 9:200–204.

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