BUSINESS INFORM №9-2014

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Section: Economics of Enterprise
UDC 330.15:005.93
Porozhniak O. O., Kosharna P. S.
Resourcing of the Strategic Position of the Enterprise (p. 219 - 223)
In the article is grounded, that the strategic position of the enterprise is inseparably linked with the business strategy and depends on the behavior pattern chosen by the enterprise. Management of the strategic position as process logically unifies the concepts such as strategic guidelines, strategy, strategic alternatives, strategic choice, competitive advantages, strategic decisions. The strategic position is both the starting and the ending point of a process of the strategic management (from analysis and planning to the control of the strategy implementation). The economic conditions of the management in the industrial enterprises have a number of new conditions relating to the resourcing of the strategy position. Its main components are the management resource (management knowledge, experience, strategic thinking, management infrastructure, technology, management techniques, motivation), the structural resource (business model, organizational structure, business processes and their flexibility), the formed material and technical base (customized production processes, technology, staff resources, scientific potential), the innovation (product innovation, technological and organizational innovation, research and development), as well as relations with stakeholders (customers, suppliers, resellers, society, State, competitors, etc.).
Keywords: strategic position, resources, strategic management, innovation, strategy, behavior pattern, stakeholders
Fig.: 1. Bibl.: 8.

Porozhniak Olha O. – Candidate of Sciences (Economics), Senior Lecturer, Department of Finance, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Kosharna Polina S. – Postgraduate Student, Department of Economic Analysis, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)

Article is written in Ukrainian
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Reference to this article:
Porozhniak, Olha O., and Kosharna, Polina S. (2014) “Resourcing of the Strategic Position of the Enterprise.” Business Inform 9:219–223.

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