BUSINESS INFORM №9-2014

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Section: Management and Marketing
UDC 658.012
Otenko I. P., Danevych O. S.
Key Elements of the Strategic Potential of an Enterprise (p. 302 - 307)
The article analyzes the nature and content of the concept of "strategic potential of the company," and identifies its features. In scientific works of domestic and foreign scholars on the theory of strategic management such strategic potential elements are often singled out: resources, functions and processes of the enterprise, staff competence. Also there is a control system, image and corporate culture. This decomposition is related to the search of sources of competitive advantage and long-term performance of the enterprise. So, if before the success of the company in the market was defined by the availability of the required material resources, the current economic realities define knowledge as the most valuable resource, and managerial competence – as a necessary condition for strategic development. A special place in the study of the strategic potential of the company goes to the concept of flexibility. It gives the dynamic nature of the strategic potential of the company, reflecting its ability to change in response to changes in the environment. Such key elements of the strategic potential, as: managerial competence, flexibility, organizational structure, strategic position of the company, the ability to provide production and technological efficiency were grounded.
Keywords: strategic management, strategic potential, company, competence, flexibility, knowledge, structure, efficiency
Fig.: 2. Bibl.: 10.

Otenko Iryna P. – Doctor of Sciences (Economics), Professor, Professor, Department of International Economic Relations, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Danevych Oleksandr S. – Postgraduate Student, Department of Economic Analysis, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Otenko, Iryna P., and Danevych, Oleksandr S. (2014) “Key Elements of the Strategic Potential of an Enterprise.” Business Inform 9:302–307.

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