BUSINESS INFORM №9-2014

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Section: Management and Marketing
UDC 331.101.3
Tsukanova V. Y., Petrenko Y. V.
Grouping of Employee Motivation Methods (p. 341 - 346)
The objective of the article consists in theoretical substantiation of classification criteria and improvement of the classification of labor motivation methods based on utilization of the systemic approach along with identification of structural constituents of the motivation process. Depending on the motivation subject, methods of self-motivation and methods of external motivation are singled out. Depending on the object, there are motivation methods targeted at an individual employee, a group and the overall organization staff. Proceeding from the assumption that the subjective aspect is characterized by the attitude of the motivation subject to the result of the same, the following classification criteria are singled out: the type of result, the type of behavior, and the focus of the effect on the result. Based on the motivation result, methods aimed at formation of occupational behavior, achievement of a certain quantitative or qualitative outcome, and business value are singled out. Based on the type of behavior, there are methods which ensure an employee’s overall interest in work at the organization; methods ensuring performance discipline and productive standard interest as well as activeness of an employee; methods aimed at rationalization of labor. Based on the focus of the effect on the motivation result, there are methods of positive and negative motivation. The objective aspect of the motivation process is formed by the methods and means of realization of an action. In this regard, the following classification criteria can be singled out for motivation methods: by the means of exerting influence on the motivation object, by the place of origin, by the intended functional purpose, and by the economic substance. According to the means of exerting influence on the motivation object, it is proposed to single out direct and indirect methods. According to the place of origin, there are intrinsic and extrinsic motivation methods. According to the functional purpose, there are economic, organizational, social, as well as moral and psychological methods. According to the economic substance, there are methods of financial and non-financial motivation.
Keywords: motivation, motivation methods, motivation subject, motivation object
Tabl.: 1. Bibl.: 14.

Tsukanova Valentine Y. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics (8 Otakara Yarosha Lane, Kharkіv, 61045, Ukraine)
Email: [email protected]
Petrenko Yuri V. – Masters Student, Department of Management, Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics (8 Otakara Yarosha Lane, Kharkіv, 61045, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Tsukanova, Valentine Y., and Petrenko, Yuri V. (2014) “Grouping of Employee Motivation Methods.” Business Inform 9:341–346.

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