BUSINESS INFORM №8-2018

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32

Section: Management and Marketing
UDC 658.82
Petrova I. L., Vintsi Joe Rosvelt
The Peculiarities of Creating a Set of Competitiveness Strategies within the Framework of Ensuring Economic Security of Enterprise (p. 205 - 211)
The article has identified the relationship between competitiveness and economic security of an enterprise. The research has proved that ensuring of the necessary (optimal) level of economic security of business units can be obtained only within the framework of development and implementation of a set of competitiveness strategies. The paper allocates main features of creating a set of competitiveness strategies within the framework of ensuring economic security of enterprise, which include the aim, tasks, principles, and the procedure of creating both a distinct competitiveness strategy and the complete set of such strategies. Based on the critical research of scientific works by Ukrainian researchers, improved procedures of creating both a distinct competitiveness strategy and a set of competitiveness strategies for Ukrainian enterprises have been suggested for implementation. On the example of agroholdings of Ukraine the influence of different competitiveness strategies on ensuring of desirable level of economic security is disclosed.
Keywords: economic security, competitiveness, a set of strategies of competitiveness.
Fig.: 2. Tabl.: 1. Bibl.: 15.

Petrova Iryna L. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Marketing and Behavioral Economics, University of Economics and Law «KROK» (30-32 Tabirna Str., Kyiv, 03113, Ukraine)
Email: [email protected]
Vintsi Joe Rosvelt – Postgraduate Student, University of Economics and Law «KROK» (30-32 Tabirna Str., Kyiv, 03113, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Petrova, Iryna L., and Vintsi, Joe Rosvelt. (2018) “The Peculiarities of Creating a Set of Competitiveness Strategies within the Framework of Ensuring Economic Security of Enterprise.” Business Inform 8:205–211.

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