BUSINESS INFORM №6-2015

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Section: Economic and Mathematical Modeling
UDC 330.46:379.8
Bakurova A. V., Didenko A. V., Popova E. U.
Method for Evaluation of Uniqueness of a Tourism Product (p. 73 - 78)
Typicality of tourism products and, as result, high competition at the market of tourist services is forcing firms to develop unique products to increase demand. Aim of the publication is to develop a method for evaluating the uniqueness of tourism product, which is created on the basis of the locating tourist object. The article suggests a method for evaluating the uniqueness of a tourism product on the basis of two factors: uniqueness of the locating tourist object on territorial grounds and the importance of uniqueness of the tourist object for the type of tourism. The levels of hierarchy as to degree of uniqueness of the locating tourist object on territorial grounds have been determined. Development of the inertia model, which considers the psychological inertia factor of people choosing a travel, has been taken further through evaluation of the uniqueness of a tourism product. Uniqueness of the tourist objects of the Khortitsia island, the Kamyana Mohyla, and the wooden churches in the Carpathian region has been substantiated.
Keywords: tourism, tourism cluster, travel services, uniqueness of a tourism product, promotion, inertia model
Fig.: 3. Tabl.: 3. Formulae: 5. Bibl.: 10.

Bakurova Anna V. – Doctor of Sciences (Economics), Professor, Professor, Department of System Analysis and Computational Mathematics, Zaporizhzhya National Technical University (64 Zhukovskoho Str., Zaporіzhzhya, 69063, Ukraine)
Email: [email protected]
Didenko Anastasiia V. – Candidate of Sciences (Economics), Associate Professor, Department of Economic Cybernetics and Statistics, Classic Private University (70B Zhukovskoho Str., Zaporіzhzhia, 69002, Ukraine)
Email: [email protected]
Popova Elena U. – Postgraduate Student, Classic Private University (70B Zhukovskoho Str., Zaporіzhzhia, 69002, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Bakurova, Anna V., Didenko, Anastasiia V., and Popova, Elena U. (2015) “Method for Evaluation of Uniqueness of a Tourism Product.” Business Inform 6:73–78.

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