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BUSINESS INFORM №6-2015

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41

Section: Management and Marketing
UDC 005.95:339.17
Peniuk V. O.
Personnel Potential of Trade Enterprise: Definitions and Constituent Elements (p. 240 - 248)

The article is aimed to determine the essence of personnel potential of trade enterprise and its constituent elements. A study of the etymology of the word «potential» has been carried out. Theoretical approaches to interpretation of the notion of «personnel potential» have been systematized, with allocation of the resource, system, factorial, attributive-synthesizing (integrative) and indicative-resulting approaches. A critical analysis of the existing definitions of this notion has been conducted, its essence has been revised and the distinctive features have been identified. As result of the study, correlation between the personnel potential, staff and labor potential of enterprise have been determined. The author's vision of the essence of notion of «personnel potential of enterprise» has been submitted. The groups of competencies (personal, professional, instrumental, interpersonal and system) have been defined, which work as constituent elements of personnel potential of trade enterprise. The obtained results can be further used for research on personnel policy as well as staff and labor diagnostics at both trade enterprises and enterprises in the other economy sectors.
Keywords: personnel potential, staff potential, labor potential, constituent elements of potential, trade, enterprise
Tabl.: 2. Bibl.: 45.

Peniuk Valeriia O. – Candidate of Sciences (Economics), Senior Lecturer, Department of Management, Marketing and International Logistics, Chernivtsi Institute of Trade and Economics of State University of Trade and Economics (7 Tsentralna Square, Chernivtsi, 58002, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Peniuk, Valeriia O. (2015) “Personnel Potential of Trade Enterprise: Definitions and Constituent Elements.” Business Inform 6:240–248.


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