BUSINESS INFORM №6-2015

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28

Section: Information Technologies in the Economy
UDC 339.1; 330.4; 658.6
Pursky O. I., Grynyuk B. V., Zhariy I. O.
A Conceptual Model of Electronic Trading Market (p. 164 - 169)
In the publication a development of conceptual model of functioning of electronic trading market is presented. The developed conceptual model of electronic trading market has been supplemented with an important aspect of its functioning and development – the processes of formation of an electronic trading environment. Three main factors has been determined, in the presence and direct interaction of which an electronic trading environment is formed: contemporary information-communication tools of electronic commerce; a wide range of users with full access to information-communication tools; sellers that use information-communication tools for the sale of goods and services. Interaction of participants in the electronic trading market, occurring during the implementation of procedures for buying and selling goods and services, has been considered. The technological aspects of functioning of electronic trading market, which ensure its effectiveness, have been determined.
Keywords: electronic trading market, conceptual model, electronic trading environment
Fig.: 1. Bibl.: 18.

Pursky Oleg I. – Doctor of Sciences (Physics and Mathematics), Professor, Department of Economic Cybernetics, Kyiv National University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]
Grynyuk Bogdan V. – Postgraduate Student, Department of Economic Cybernetics, Kyiv National University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Zhariy Igor O. – Postgraduate Student, Department of Economic Cybernetics, Kyiv National University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)

Article is written in Ukrainian
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Reference to this article:
Pursky, Oleg I., Grynyuk, Bogdan V., and Zhariy, Igor O. (2015) “A Conceptual Model of Electronic Trading Market.” Business Inform 6:164–169.

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